A new restaurant in Silver Spring, Maryland is offering customers a plant-based experience that aims to connect eaters to the food system and to the producers of the ingredients for the burger joint.
Spearheaded by celebrity chef Spike Mendelsohn, head of operations Benjamin Kaplan, and social entrepreneur Julie Farkas,PLNT汉堡将提供基于植物的menufeaturing classic American diner items including french fries and oat-milk-based ice cream—without the negative environmental impacts of animal-based products. “The flavor will speak for itself,” the founders tell Food Tank. “And PLNT Burger offerings are able to capture and improve upon their animal-based predecessors with a small fraction of the environmental footprint.”
Plnt Burger是全食亭的首次开放，与Beyond Meat和Hext Tea合作，完成了餐厅的产品。“我们使用的每种产品都来自一家公司，这种公司感觉与我们对地球的行为相同。这确实与我们的采购以及我们计划庆祝大自然有关，”卡普兰告诉食品坦克。w88优德老虎机平台
According to the founders, the plant-based offerings aren’t alternatives to meat or dairy, but are more direct ways for people to consume the American foods they already love. “Our burgers are meat, just plant-based meat,” says Mendelsohn. “We are skipping the complicated and extremely inefficient middlemen: the animals…. We’re able now to directly translate plant matter directly into meat.”
PLNT汉堡aims not only to serve up delicious food, but also to integrate each customer into a movement of conscious eaters that honors the beauty of nature and the work of the world’s farmers. “Through promoting the producers and emphasizing the richness and flavor of our menu offerings, we’re getting people excited about balanced diets, growing food and celebrating… the ecological connection between humans and our food,” Jonah Goldman, Director of Strategic Marketing, tells Food Tank.
餐厅将通过讲述农民的故事并为客户提供面对面和在线资源来强调这种关系，以帮助人们了解他们可以减轻粮食不安全感并增加社区中健康食品量的方式。“We want consumers to feel confident and literate about how they can help achieve food justice or support local farmers—through this uplifting burger experience, we’re hoping to empower every customer to learn more and engage with the resources we’ll offer them,” Goldman tells Food Tank.
创始人告诉Food Tank：“而且，我们希望将这一运动扩展到更多的人，他们目前被剥夺了选举权或不知道自己的投票权和饮食能力，以改变作为消费者。”w88优德老虎机平台菜单反映了快速休闲的食品价格 - 汉堡从6.95美元到9.75美元不等 - 创始人希望该餐厅为每个人提供机会成为植物性运动的一部分，并支持为更好的星球饮食。“我们将PLNT视为整合植物，星球和足够大量的方式。”
